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Dynamic Ad Insertion

DAI allows Content Providers and Service Providers to switch out, delete, or insert ads into on-demand programs at any point during the program’s life on the VOD platform. This is especially useful for Content Providers who actively manage their C3 content strategy, since the eventual wide deployment of DAI will eliminate the need to re-process VOD assets for day 4 (D4). This process can also be applied to a first run or library VOD asset to more efficiently take advantage of promotional and other advertising revenue opportunities. A fully functioning DAI ecosystem creates monetization opportunities across the largest untapped market for video consumption:  consumers with nearly ubiquitous VOD access through MVPD-connected televisions. Vubiquity has created custom tools and systems that enable you to take advantage of these opportunities.

Content Editing and Marking

Marking is one of the key steps to prepare content for DAI.  Vubiquity pioneered an intuitive solution known as AdVU™ Marker, which has been certified by all MVPDs supporting a DAI service.   Assets are loaded into AdVU Marker along with either pre-existing mark data from broadcast automation systems, EDL’s from editing systems, or custom interface. AdVU Marker is powerful enough to automatically select the appropriate ad mark location after detecting locations of black frames and I-frames. The mark data can then be distributed in any form, including CableLabs signaling metadata, or in support of proprietary .csv file formats.

Placement Opportunity Creation and Management

AdVU PO Authoring tool allows for the creation of business rules (Placement Opportunities) around each ad mark. PO data can be particular to an MVPD, region, or DMA.  The Authoring tool allows PO data to be tracked and dynamically modified  to support myriad business terms across unlimited MVPDs.  This allows Content Partners to immediately respond to changing market conditions, new distributor/advertiser deal terms, or other desired modifications. AdVU PO data can be distributed in any required ingress form, including via a Placement Opportunity Information Service (POIS) interface and/or contained in CableLabs signaling metadata.

Placement Opportunity Information Service

AdVU Placement Opportunity Information Service (AdVU POIS), a component of the SCTE 130 specifications, allows content owners to make their Placement Opportunity Information available within a split second. AdVU POIS publishes and answers real-time queries from the ad server to match the placement opportunities in the content up with allowable ad inventory. The placement opportunities are designated per Service Provider or headend, and per asset, so that a program's advertising load during DAI can have more, the same, or fewer ads than during the live feed.

Content Information Service

AdVU CIS provides instant access to a growing selection of professional video assets and ad metadata. The AdVU CIS allows MVPD-based DAI system to make split second decisions on which ad to insert based on content metadata values, such as rating, series, episode, or network.

Stream Conditioning

Stream Conditioning is a required workflow step in the DAI process to ensure a seamless transition between the program and the ads during play out. Among other things, it ensures that marks and I-frames are lined up accurately to allow for precise DAI insertion synchronization and a smooth  end-user viewing experience.


The DAI ecosystem has been in development for years and is finally coming to market in a scalable way.  Market forces are encouraging ongoing innovation and enacting new requirements - unique identification for content tracking, enhanced metadata specifications, and other functions. To support this, the AdVU line of products and services supports:

•    EIDR and AdID Management
•    Asset Status Reporting
•    CableLabs 1.1 to 3.0 conversion
•    …and whatever is next to drive the monetization of VOD


Privacy Policy

This privacy policy sets out how Vubiquity uses and protects any information that you may give Vubiquity when you use this or any of its network websites.

Vubiquity is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Vubiquity may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 16th November 2012.

What We Collect

We may collect the following information:

What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Third Party Cookies - our site may use third party cookies from time to time through our advertising. We have no control over these cookies but you can block them in your browser.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

If you don't agree with our use of cookies please do not use the site in future and leave the site now.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [info "at"]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.


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