October 29, 2015 Erin Casement

EST as a Growth Strategy for MVPDs

“EST as a Growth Strategy for MVPDs,” by VUBIQUITY’s Anupam Gupta, EVP, Cloud Services, was featured in M&E’s Fall 2015 Journal.

Abstract: By providing transactional VOD, linear video and broadband services, cable operators have existing relationships with their potential base of EST users, which gives them a leg up on competing services from large retail or online competitors. With Content-as-a-Service (CaaS) platforms, service providers of all sizes can get off the sidelines and into the lucrative EST game.