VUBIQUITY, the leading global provider of premium content services, has signed a multi-year contract extension with Virgin Media to manage content licensing and digital content supply chain solutions for Virgin Media’s on-demand services across cable, broadband and TV Anywhere in the UK and Ireland.
VUBIQUITY will continue to license movies from major studios and leading UK independents, including latest-release films and library classics, for Virgin Media’s transactional video-on-demand service Virgin Movies. Virgin will exploit 1,200 movies licensed and made available to them via VUBIQUITY.
VUBIQUITY will also continue to provide digital content supply chain solutions to Virgin Media’s on-demand services across cable, broadband and TV Anywhere in both the UK and Ireland; guaranteeing that digital assets and metadata for movies, TV box sets and exclusives, Catch Up TV and kids content are quickly acquired, transcoded, complied for regulatory requirements, packaged and published on time to Virgin’s on-demand services. This includes fast turnaround of US exclusives. VUBIQUITY continues to support Virgin Media’s roadmap of delivering the latest, and increasingly exclusive, on-demand programming in any format to its UK & Ireland audiences through technology innovation.
Paul Taylor, Director of Transactional & Multi-Screen Television at Virgin Media, said: “VUBIQUITY has been an established partner with Virgin for over 20 years. They negotiate market leading deals within the content licensing sector which delivers a great service to our viewing customers. VUBIQUITY also provides significant technology insight and support with digital supply chain services. This support enables Virgin Media to deliver expanded offerings in an agile and cost effective way.”
Nick Ruczaj, Senior Vice President, Commercial at VUBIQUITY International, said: “Virgin Media has been a long term customer of ours through all the iterations of the television to TV Anywhere markets. We are extremely proud of this relationship as we continue to meet the demands of Virgin’s customers and their desire to watch great content, including latest-release movies and TV, on their own terms. Virgin Media’s fantastic VOD services enable people to do just that, offering a very attractive proposition in the current competitive telco and video landscape.”
For more information, please contact:
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VUBIQUITY connects content owners and video providers to deliver entertainment to viewers on any screen. Working with nearly 650 leading film studios, television networks, independent producers and MCNs, VUBIQUITY brings premium content to over 1,000 global video distributors spanning 109 million households. Privately held, VUBIQUITY has offices in Los Angeles and London. For the latest company news, follow us on Twitter @Vubiquity.