How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment (Source: Business Insider India) The pandemic gave a huge boost to the streaming industry. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million between March and July […]

M&E Journal: New Consumer Expectations Lead to Post-Production Complexities

The COVID-19 pandemic has impacted the media and entertainment industry in different ways. For one, our research found that more than a third (34 percent) of consumers added a new video streaming service to their viewing catalog. On the other hand, Los Angeles filming hit record lows, with fourth-quarter production down almost 25 percent. Fortunately, […]

Time for OTT to go exclusive

Better mobile network, low-cost bandwidth, and pocket-friendly handsets are driving the demand for OTT. Next on block is all-in-one personalized content package BY RAMAN ABROL Consumer tastes are dynamic and ever evolving. Nowhere else is this more obvious than in the content they consume. India as a media and entertainment market has been undergoing evolution […]

Research: New consumer expectations can lead to post-production complexities

Darby Walker, Vice President, Media, Juice Worldwide / Vubiquity The COVID-19 pandemic has impacted the media and entertainment industry in different ways. For one, our research found that more than a third (34%) of consumers added a new video streaming service to their viewing catalog. On the other hand, Los Angeles filming hit record lows, […]

What does an increased focus on privacy mean for personalized content?

Sharath Dorbala is Chief Executive Officer of Vindicia and Head of Technology and Product for Vubiquity. Both companies are strategic pillars of Amdocs Media – a division of Amdocs.We need to talk about privacy. It’s estimated that you have about eight seconds to catch someone’s attention. Knowing more about a person makes this much easier. […]

What the new streamer really wants

Darcy Antonellis, Head of Amdocs Media, CEO of Vubiquity  In 2021, the over-the-top (OTT) market will be primarily shaped by the consumer response to COVID-19 and their experiences throughout the pandemic. New digital experiences will lead to a more diverse partner ecosystem, providing consumers “optionality” of best-of-breed subscription offerings. With this landscape as a backdrop, […]

OTT customer-acquisition advice: If at first you don’t succeed, trial again

There is no one weird trick to collecting and keeping customers, executives at a handful of streaming-video firms agreed. Between free trials of varying durations, bundling possibilities, ancillary experiences and partnership discounts, OTT services can sample from an extensive menu of growth tools. In the first of two panels on the theme of “Maximizing OTT Growth” at […]

COVID-19 and An Increasingly Complex OTT Ecosystem

(Re-published from Broadcasting+Cable) The streaming wars heats up with the addition of NBCU’s Peacock and HBO Max. How many different streaming platforms have you used during the COVID-19 pandemic? According to Amdocs’ research, COVID-19 has driven experimentation and discovery of new content, as 29 percent of consumers have tried new media subscription services during lockdown. […]

Has COVID-19 made the movie night dilemma even harder?

It’s 6.30 pm on a Friday, and COVID-19 has you staying in with the family for movie night. You agree on what snacks you’ll have and wait for the popcorn to finish popping. And that’s when the dreaded question is asked: who’s picking the movie? Does this sound familiar? With multiple over-the-top (OTT) apps and […]