Should the Cloud be Considered as Technology’s Mount Everest?

Recent headlines document numerous companies’ about-face in their pursuit of a cloud-focused existence. After enthusiastically embracing the cloud, akin to the charge of the light brigade, some organizations are aggressively retreating to the relative security and familiarity of on-premises data centers that offer a greater sense of infrastructure control. Without judging any business pursuing this […]

Free Ad-Supported TV (FAST):

The OTT (over the top) market is witnessing innovative and digital media transformation, which enables customers to access everything and anything in one place, a catalyst for the ever-growing consumption of content via OTT services. These changing dynamics of the communication and media industries have laid the groundwork for new trends that are playing an […]

Riding the Wave of Shifting Consumer Behaviors:

The media industry has undergone a radical transformation in recent years, driven primarily by digital media growth and the widespread adoption of mobile devices. This transformation has impacted conventional modes of content consumption, causing ripple effects on consumer behavior and business operations. Businesses increasingly promote content targeted to specific demographics and monitor the efficacy of […]

Branding & Promoting your FAST Channel: 5 Secrets for Maximum Results

As the name suggests, FAST (Free Ad-supported Streaming Television) channels involve viewers watching free content supported by advertisements. The popularity of FAST is surging for numerous reasons. Firstly, it’s free and it doesn’t require a subscription commitment, cable or satellite equipment. Moreover, it offers diversified content choices for nearly any viewer segment, whether mainstream or […]

How Do Linear TV Operators Benefit From an Outsourced Headend Replacement Solution?

As a linear operator, installing and managing the headend that distributes content to your customers can be costly and time-consuming. To overcome this challenge, and to focus more on improving the overall customer video offering and experience, an increasing number of operators are choosing an outsourced Headend Replacement solution.  During my tenure in this sector, […]

Successful Media Transformation for Pay-TV: 5 Things You Need to Know

As the proliferation of streaming service launches has dominated media headlines, a quieter, yet seismic global shift is happening alongside it. Pay-TV providers are racing to augment their bouquet of video services, becoming true aggregators of content and digital services. Pay-TV providers are bundling direct-to-consumer (D2C) streaming services, introducing ad-monetized channels, and offering users new […]

M+E Journal: Imperatives of Inclusion and Diversity in Media Localization

By Matteo Natale, Head of Global Accessibility, Localization Services, and Gustavo Marzolla, Director of Linguistics, Vubiquity Major industry players are working to navigate this challenging terrain and overcome these challenges ABSTRACT: Making media content accessible and resonant to global audiences requires a multidimensional approach to inclusion & diversity. We propose a framework for exploring industry […]

Digital Media Supply Chain: Why base hits win over home runs

By Justin Beaudin, CTO & Head of Media Operations, Vubiquity Over the last decade I have held several senior technical and operational positions at major studios and broadcasters in North America; ran a startup (Sigma Media) and managed global operations as COO of Deluxe and CTO at Vubiquity. Throughout that time, I have experienced my […]

How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment (Source: Business Insider India) The pandemic gave a huge boost to the streaming industry. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million between March and July […]

M&E Journal: New Consumer Expectations Lead to Post-Production Complexities

The COVID-19 pandemic has impacted the media and entertainment industry in different ways. For one, our research found that more than a third (34 percent) of consumers added a new video streaming service to their viewing catalog. On the other hand, Los Angeles filming hit record lows, with fourth-quarter production down almost 25 percent. Fortunately, […]