Andrew heads Toronto, Canada based Juice Worldwide, a wholly-owned division of VUBIQUITY, focused on the digital distribution of film, TV and music content across the world’s top OTT platforms.
With over 15 years of leadership experience, Andrew is involved with all aspects of the company including sales, finance, creative, business development and distribution. Andrew co-founded Juice Worldwide in July of 2004 and over an eleven year span, built one of the industry’s premiere independent encoding and distribution companies. Most notably, he helped establish Juice as one of the top providers for iTunes globally. A well-established executive in the entertainment industry, Andrew has extensive domestic and international expertise and numerous long-standing supplier, customer and vendor relationships.
Prior to launching Juice in 2004, Andrew served as Executive Producer and General Manager for Asset Digital, one of North America’s leading DVD and Blu-ray authoring facilities. In this role, Andrew was responsible for all day-to-day operations, corporate/business development, marketing, creative direction and sales. Before that, Andrew worked in commercial advertising at boutique agency JPM Media as Director of Client Services, managing accounts such as Jaguar Cars, Deloitte Consulting, and Royal Bank of Canada.
Andrew graduated from McGill University in Montreal with a honours BA in Economics and Communications.