It’s 6.30 pm on a Friday, and COVID-19 has you staying in with the family for movie night. You agree on what snacks you’ll have and wait for the popcorn to finish popping. And that’s when the dreaded question is asked: who’s picking the movie?
Does this sound familiar?
With multiple over-the-top (OTT) apps and tons of content, the process seems to last longer than an episode of Narcos: Mexico. Inevitably, everyone gives up and takes out their personal devices instead. And you’re left watching Rambo: First Blood – for the tenth time. Shouldn’t the self-proclaimed new golden age of television, filled with endless choices, lend itself to a better experience? Yet the reality is that even as service providers continue to roll out new direct-to-consumer offerings, together with more options to personalise the viewing experience, the potential complexities are only set to increase.
