Managing for the Optimized Content Bundle
Consumers struggle to curate their ideal multiscreen experience
BY DARCY ANTONELLIS, AMDOCS MEDIA/VUBIQUITY
Cord-cutting has primarily been characterized over time as the path to less cost and more relevant content. So why is it still proving to be so difficult for consumers to create and manage their ideal multiscreen experience?
According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.
With new direct-to-consumer entrants about to hit the market, the options to personalize the viewing experience, and potential complexities, will only increase.
