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Vubiquity’s Antonellis: Distribution continues to grow in complexity as much content comes to market

VUBIQUITY on January 7th, 2021

Vubiquity’s Antonellis: Distribution continues to grow in complexity as much content comes to market

DEG: How are your teams at Vubiquity working differently as a result of consumers’ increased consumption of content since the onset of the pandemic?

DA: Newly produced content has been replaced by significant library distribution around the globe. There is significant volume to support the existing and new global OTTs — both with launches and extended campaigns. UHD and bespoke formats are getting more attention. Rights/avails coupled with new monetization models naturally continue to grow in complexity. 

DEG: What’s your favorite success story that your teams have accomplished during this unprecedented virtual period?

DA: I cannot say enough about the commitment and work the organization has put into virtualiz-ing almost all of our commercial functions around the globe. In the course of about 48 hours from the start of the pandemic, more than 1,000 employees were working remotely. For all of our lessons learned and appreciated, it’s been their resilience and perseverance that has been so inspiring

DEG: How will the entertainment distribution business look different in 2022 than it did in 2019?

DA: With the largest content creators spending in excess of $100 billion in the aggregate, and cou-pled with a backlog within release planning, global programming complexity comes top of mind. With social activities challenged in 2020 and a looking ahead to theatres and other venues open at scale, people will want to go out for entertainment, live events and travel.

DEG: Who has been your most valuable career mentor, and in what way have they been most helpful to you?

DA: My family members have been by biggest mentors: from work ethic to decision-making and much, much more.

DEG: What advice would you give to a woman just starting a career in entertainment technology?

DA: My suggestions would be to start with identifying those areas you’re most passionate about — if you don’t love it, it’s a waste of time and talent. Second, build your own personal network of mentors, supporters and peers. Last, recognize that it isn’t always going to be easy, so find your own personal path to satisfaction in dealing with the challenges as well as the successes.

IN THIS JOB: 5.75 years with Vubiquity,
which was acquired by Amdocs 2018

PRIOR EXPERIENCE: CTO and President,
Technical Operations Warner Bros.
Entertainment Inc. and prior to that lead
Network and Olympic Operations for CBS
Inc. in New York.

HOMETOWN: Metuchen, N.J.

LIVES NOW: Ventura County, Calif.

ENJOYS, OUTSIDE OF WORK: Cycling, both
bicycle and on a Harley. Tennis, golf and
anything sports-related

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