VUBIQUITY, the leading global provider of premium content services, has signed a deal with Oi in Brazil that will provide customers with exclusive access to on-demand video content.
The deal allows customers to access Oi Play content which is already available to the Oi TV customer base (1.4m) and has now also launched for customers who contract to the Broadband service (Oi Total Play) without the need for a TV by signature.
Both new and existing Oi Total combo customers will be able to view exclusive content from more than 50 channels and over 30,000 on-demand titles. This will include content from HBO Go, Discovery Kids, Crackle, WatchESPN, Fox Play, Globosat Play, and many more.
VUBIQUITY will also provide an SVOD content library, namely “Coleção Oi” with over 2,500 titles, offering a unique solution for a more comprehensive viewing experience for customers. This is based on its current presence in Latin America, expanding its production of high quality content throughout the region.
Adam Poulter, Managing Director of VUBIQUITY International, said: “It is essential that in an ever changing and diverse media landscape, customers are able to access high-quality content on any device. In no region is this need more acute than in Latin America, where a high proportion of content is consumed through on-demand services.
We are delighted to be working with Oi by providing this important rollout of digital media services to new and existing customers. This deal recognizes the needs of our customers by providing a mixture of top-quality local content with leading Hollywood titles. This demonstrates our unique understanding of the Latin American market, and our ability to adapt to the individual needs of our customers across the globe, further establishing us as a leading content partner in emerging markets.”
Ermindo Cecchetto Neto, Household and Convergence Segment Director at Oi, said: “Oi has its strategy focused on consumer preferences. The company identified a new customer profile and launched Oi Total Play to expand the portfolio of the combo Oi Total, which already has 1.4 million subscribers. The alliance with Vubiquity and the main TV programmers reinforces Oi’s positioning as a distributor of the best content.”
For more information, please contact:
+44 7724 208 044
NOTES TO EDITORS
VUBIQUITY connects content owners and video providers to deliver entertainment to viewers on any screen. With more content and more ways to consume it than ever before, the company is right at the centre, making programming easier and faster to deliver and watch.
Working with nearly 650 leading film studios, television networks, independent producers and online creators, VUBIQUITY brings premium content to more than a thousand global video distributors spanning 109 million households. That reach – to more than 120 countries in over 80 languages – makes VUBIQUITY the premier global provider for content companies worldwide, with a digital library that includes hundreds of thousands of movies, TV shows and online content with promotional assets.
This library makes VUBIQUITY an advantageous partner for video distributors looking to add more content, or to new entrants to the marketplace seeking to customise a new video solution and appeal to a new market.
Privately held, VUBIQUITY has offices in Los Angeles, Toronto and London.
For the latest company news, follow us on Twitter @VubiquityIntl.