Setting Yourself Apart
OTT + Content Differentiation
Just having OTT isn’t enough. Your strategy needs to combine a number of factors around relevance, experience, ease-of-use, personalization, reliability and more to be successful in the marketplace.
Viewing Needs to be Seamless
It’s important to combine a truly great experience and the ability to launch a quality product. Making sure you’re providing a seamless user experience across screens is key.
Making Sure You Have the Right Content
Content Catalog Strategy
Today’s customers want to be able to consume content through a range of devices. Ensuring consistency across devices is key in providing a great user experience. This also includes: sign-up, on-boarding, billing, self service, etc.
Speak to Your Customers
Marketing + Messaging
You need to have the right content, experience, and pricing to differentiate in this crowded marketplace. How you message and market, combined with a fantastic experience and the ability to launch a quality product is how you win.