Playbook for a Smarter Archive: Monetizing Hidden Value with Catalog Intelligence

As content volume explodes and audiences fragment, the ability to surface the right asset at the right time is critical. Catalog Intelligence equips studios and content distributors with the tools to unlock the full value of their libraries.

From streaming and syndication to marketing and licensing, M&E companies need more than a static media asset management system (MAM). They need a dynamic, intelligent catalog that evolves with audience demand. Vubiquity’s Catalog Intelligence uses Artificial Intelligence (AI), automation, and metadata enrichment to enhance the discoverability, insights, and monetization of media libraries.

Whether you’re managing original series, studio archives, or fast-turnaround promo content, this playbook provides a clear framework for deploying Catalog Intelligence at scale. Inside, you’ll find best practices for:

• Automating metadata enrichment with AI tools • Powering content discovery for editorial, programming, and syndication teams
• Enabling smarter licensing, regional compliance, and personalization
• Integrating across MAM, CMS, and OTT workflows to support end-to-end visibility
• Measuring ROI in terms of content reuse, discoverability, and revenue uplift Catalog Intelligence is no longer just a nice-to-have. It’s a strategic capability.

Catalog Intelligence is no longer just a nice-to-have. It’s a strategic capability. This playbook will help you build a smarter content engine that supports faster production, sharper audience targeting, and more efficient monetization.