By Dana Forte, SVP Product Management, Vubiquity
As studios and content owners consider modernizing their operations with AI, the need for secure, privacy-first content management has never been more critical. Here’s how to onboard the use of AI across your valuable content catalog responsibly, without compromising speed, scale, or ease of use.
What Is Catalog Intelligence and Why Is It Game-Changing?
Everyone can agree that the media landscape is complex. Content libraries are often fragmented across multiple repositories, viewer preferences are becoming more specialized, with growing interest in niche VOD content, and operational workflows are buckling under legacy systems. Traditional media asset management solutions and workflows were never built to manage this complexity or scale.
Vubiquity’s Catalog Intelligence is a purpose-built AI platform that enhances content discoverability, enables faster distribution, and better ROI, whether you’re localizing a title or monetizing long-tail archives. It provides you with a full and transparent view into your catalog with tools to optimize content use.
Key capabilities of this powerful new platform include natural language search, semantic metadata enrichment, automated readiness checks, and monetization analytics.
Download our playbook to learn more about Catalog Intelligence.
The power of Catalog Intelligence is enormous. And with this power comes responsibility. “Trust must be built in from day one.”
Privacy and Security Matter…Now More Than Ever
In the AI era, privacy and security are no longer optional; they’re foundational. For studios and media organizations, the stakes are high. Your catalog doesn’t just contain content; it holds intellectual property (IP), contractual metadata, and catalog performance/revenue insights that drive both creative and commercial outcomes.
At Vubiquity, we think of your IP from both a privacy and a security perspective:
- Privacy protects individuals and sensitive business data from exposure, misuse, or unauthorized collection.
- Security ensures that the systems managing the data remain protected from breaches, tampering, or leaks.
From scripts to full-length movies, high-value media content has been and will continue to be targeted for piracy, leaks, and unauthorized AI training. Every month, there seems to be a news article about the latest pirated release or unauthorized training lawsuit. As of this writing (July 2025) a copy of Superman was leaked online hours after its debut. And lawsuits have been filed against Meta and Midjourney over the unauthorized use of copyrighted IP.
Without strict protections, your proprietary content risks becoming part of a global model, accessible not just by one party, but by anyone using the AI built on it. That is a risk no one can or has to take.
Vubiquity’s Privacy and Security Commitments
Enterprise-Grade Protection
Catalog Intelligence was designed from the ground up to meet the highest standards of data privacy and security. These are our core safety tenets that differentiate Vubiquity’s Catalog Intelligence from the rest of the pack:
No Data Used for AI Training
Catalog Intelligence uses pre-trained models based only on publicly available or licensed content. Our customers’ content is never used to train or fine-tune AI models.
In-Memory Processing Only
All AI queries and responses are processed in memory. Once the session ends, your data is immediately discarded. Nothing is stored, logged, or reused.
Strict Data Isolation and Security Controls
Every customer’s data environment is fully isolated, encrypted, and protected by rigorous enterprise-grade controls. Access is restricted, monitored, and aligned with leading industry security standards.
What everyone needs to know: Many AI tools store and reuse user data for system training, introducing legal, operational, and reputational risk. Vubiquity avoids this entirely. There is never any data logging, no hidden training, and no exposure.
Best Practices for Onboarding AI Securely
Five Must-Dos for Onboarding AI Use into Your Content Catalog
Catalog Intelligence can deliver immense operational efficiency and revenue opportunity, but only when implemented responsibly.
1. Appoint a Data Steward
Designate a privacy and security lead within the content operations team. The goal is to ensure accountability and alignment across departments.
2. Limit Metadata Exposure
Securely store Rights & Contractual data, along with Financial and Performance data. This data is essential to enable future planning, but some data requires more robust measures.
3. Integrate Privacy by Design
Make sure the systems you use respect version control, territorial restrictions, and rights status. Vubiquity’s Catalog Intelligence has this baked in.
4. Monitor and Audit AI Outputs
Set up exception workflows to review AI-generated metadata. Human oversight is essential, especially for compliance, editorial judgment, and high-stakes distribution.
5. Plan for Regulatory Evolution
Stay ahead of laws like GDPR, CCPA, and the EU AI Act. At Vubiquity, we are continually monitoring these roadmaps and evolving our tools and services right alongside the compliance landscape.
From Compliance to Competitive Advantage
Privacy and security aren’t just about avoiding risk, they’re about gaining speed, credibility, and flexibility.
- Trusted systems earn faster partner approvals.
- Secure metadata accelerates licensing and compliance.
- Transparent platforms that can be audited will help facilitate seamless monetization transactions across borders.
“The media supply chain is only as strong as its weakest link. Make sure your catalog isn’t the liability.”
Let’s Talk
Onboarding AI to optimize your content catalog is a transformative capability, but it’s one that must be anchored in trust. At Vubiquity, that trust is earned through action and commitment:
- No data retention
- No AI training on customer content
- Enterprise-grade security at every layer
Discover how Vubiquity enables studios and media organizations to securely modernize operations, enhance monetization, and protect what matters most.