Time Is the New Currency: Navigating Shrinking Timelines with Scalable Resources
Sonia Hunt, Senior Vice President Marketing, Vubiquity “The bad news is time flies. The good news is you’re the pilot.” – Author Michael Altshuler If there’s one thing the media and entertainment (M&E) industry has in short supply, it’s time. Deadlines keep shrinking, creative demands keep growing, and internal teams find themselves racing the clock. […]
Why You Need to Think Twice About the European Accessibility Act (EAA)
By Sonia Hunt, SVP, Worldwide Marketing & Communications, Vubiquity “Success is scheduled. Failure is improvised.” These words hold profound truth, especially for businesses navigating the complex world of accessibility compliance. For businesses across the EU and beyond, June 28, 2025 is the start of a compliance clock ticking toward critical milestones outlined in the European […]
From Crisis to Opportunity: How to Reinvigorate Media Operations with Scalable Resources and Advanced Technology
By Donna Thomas, EVP of Studios at Vubiquity The media and entertainment industry sits at a critical juncture. Persistent resource gaps, evolving audience behaviors, and disruptions across production pipelines have created a storm of challenges that threatens operational stability and creative output alike. Organizational downsizing, combined with inefficiencies, has left many companies scrambling to stay […]
The Perfect Storm: How to Weather Media & Entertainment’s Resource Gap
By Donna Thomas, EVP of Studios at Vubiquity The media and entertainment industry is at a critical inflection point. Layoffs, budget cuts, and unprecedented resource shortages have rattled organizations, creating an urgent need for strategic solutions. These challenges aren’t happening in isolation—they stem from a trifecta of global pressures, including prolonged strikes, post-COVID production slowdowns, […]
Press Start: Video Game Localization Goes Beyond Translation
By Eric Carson, EVP Strategic Growth In an increasingly globalized world, the video game industry stands as a testament to the power of interconnected entertainment. However, reaching a diverse audience requires more than just translating text; it demands a comprehensive localization strategy that considers cultural nuances, gameplay mechanics, and user interface elements. Proper video game […]
Why Elevated Metadata is the Foundation of the AI-Powered Media Supply Chain
By Eric Carson, EVP Strategic Growth Metadata is fundamental to creating an exceptional viewer experience, but for all that can be achieved with enriched and comprehensive metadata, attaining that level of detail remains a challenge. At its fullest potential, metadata enables discoverability and personalization. It facilitates accurate distribution, giving audiences high-quality content formatted for their […]
The Art of Implementing Responsible and Effective GenAI & Automation Across Your Media Supply Chain
By Raman Abrol (CEO, Vubiquity and GM, Amdocs Media) Generative Artificial Intelligence (GenAI), the modern elixir of our digital age, is offering promises of instant transformation, hyper-personalization and untapped creative potential. But like any new technology, questions abound around trust, reliability, reality, and how organizations can realize its full potential. Here at Vubiquity, we have […]
Reaching Global Audiences Through AI-Enhanced Localization
In the dynamic landscape of global entertainment, delivering diverse content through accessible and relatable formats is not just good business — it’s essential. The rise of streaming giants like Netflix, Amazon Prime Video, and Disney+ has ignited an irreversible trend for exceptional localized content. But with a global audience comes a vast array of cultural […]
What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences
By Raman Abrol, Chief Executive Officer, Vubiquity & General Manager, Amdocs Media Is the streaming space starting to feel a little too familiar? While streaming platforms initially promised ad-free, cost-conscious entertainment as an alternative to cable, more and more platforms are going the ad-based route, bundling with wireless providers, and more. As a result, it’s […]
M+E Journal: Using Cloud-Based Content Delivery to Keep Pace with Modern-Day Streaming
By Chris Bardsley, Solution Designer, Vubiquity ABSTRACT: Streaming content has increased in recent years as a general trend, accelerated with the pandemic. Some content is now available in line with theaters or very soon after. This brings additional challenges for the studios and operators to keep up with the demands of content protection and appropriate […]