Should the Cloud be Considered as Technology’s Mount Everest?
Recent headlines document numerous companies’ about-face in their pursuit of a cloud-focused existence. After enthusiastically embracing the cloud, akin to the charge of the light brigade, some organizations are aggressively retreating to the relative security and familiarity of on-premises data centers that offer a greater sense of infrastructure control. Without judging any business pursuing this […]
Riding the Wave of Shifting Consumer Behaviors:
The media industry has undergone a radical transformation in recent years, driven primarily by digital media growth and the widespread adoption of mobile devices. This transformation has impacted conventional modes of content consumption, causing ripple effects on consumer behavior and business operations. Businesses increasingly promote content targeted to specific demographics and monitor the efficacy of […]
Branding & Promoting your FAST Channel: 5 Secrets for Maximum Results
As the name suggests, FAST (Free Ad-supported Streaming Television) channels involve viewers watching free content supported by advertisements. The popularity of FAST is surging for numerous reasons. Firstly, it’s free and it doesn’t require a subscription commitment, cable or satellite equipment. Moreover, it offers diversified content choices for nearly any viewer segment, whether mainstream or […]
M+E Journal: Imperatives of Inclusion and Diversity in Media Localization
By Matteo Natale, Head of Global Accessibility, Localization Services, and Gustavo Marzolla, Director of Linguistics, Vubiquity Major industry players are working to navigate this challenging terrain and overcome these challenges ABSTRACT: Making media content accessible and resonant to global audiences requires a multidimensional approach to inclusion & diversity. We propose a framework for exploring industry […]
How Vubiquity’s MetaVU addresses some of the key pain points in metadata management and aggregation
by Dana Forte Over the last decade, we have seen an explosion in consumer demand for content across an increasing array of platforms, territories and languages. This has led to content suppliers developing more movies and shows, and to localize regional titles for a worldwide audience, all while also making the most out of existing […]