Super Aggregation and Skinny Bundles: Customer Retention and Acquisition in the Age of Cord Cutting
By Shy Shriqui, Executive Vice President Global Sales and Solutions at VubiquityThe era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms. Pay TV continues its decline while a growing number of consumers migrate […]
Breaking Language Barriers: Expanding Reach to Niche Markets with AI
By Matteo Natale, VP Global Localization In our increasingly connected world, it’s no surprise that content localization has emerged as a pivotal driver of revenue for content owners who want to capture additional markets. To do this effectively, content localization must cater to the language and cultural preferences of the specific region. This is not […]
Cracking the Code: Navigating the Challenges of Monetizing FAST Channels
By Nate Frink, EVP Global Operations Free Ad-Supported Streaming Television (FAST) channels have emerged as an attractive option for content monetization. FAST channels offer a unique opportunity to monetize content that might not perform well in a Video-on-Demand (VOD) setting. Think of the back catalog of classic game shows. Driven by nostalgia, people will often […]